CeX is a multi-award-winning retailer specializing in second-hand technology, gadgets, and digital entertainment. Since opening its first store in 1992, CeX has grown to over 600 stores across the UK, Spain, Ireland, Poland, Portugal, Italy, India, Australia, Malaysia, and Mexico.
CeX buys, sells, and exchanges products across four core categories: Games, Computing, Electronics, and Mobile Phones — over 40,000 product lines in total, across 10 countries. Bespoke, AI-supported pricing tools continuously track supply and demand to set optimal buy and sell prices, keeping CeX competitive against new-product pricing while minimizing depreciation risk. Customers can also check prices online without visiting a store.
The Franchise Opportunity
Building on the success of its Master Franchise in Malaysia, CeX is seeking experienced local partners to develop the brand as Master Franchisees, Area Developers, or Joint Venture Partners.
Preferred (not essential) qualifications:
Experience managing medium-to-large national retail businesses
Ambition and financial capacity to grow the brand across multiple outlets
Strong marketing, sales, and recruitment background, with product knowledge and willingness to complete 6 months’ training in Australia, the UK, or Europe
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Franchisor Support
License: 10-year renewable license with exclusive territorial rights, use of CeX trademarks and systems, sub-licensing rights, and full digital manuals/tools
Training & Launch: Pre- and post-opening support, site guidance, and online training on systems and operations
IT: Localized website setup, equipment procurement, email/intranet access, and ongoing IT support
Design & Build: Turnkey store development with compliance and project management, plus bespoke marketing support
Commercial: Ongoing management of pricing strategy, performance reviews, stock placement, and new product introductions
CeX also provides a seven-stage training program, backed by online tools, manuals, and assessments, to set franchise owners and staff up for success.
These include
Sales assistant store placement & online training
Supervisor: In-store and online training
Store management: In-store and online training
Advanced store Management and administration
Operations management
franchise management
Sub-franchise management
Quick Stats:
Average Monthly Turnover: 84,000 USD per store (+/- R1,4 million)
Achievable Gross Margins: (34 – 45% grows over time)
Average Setup Cost: 300,000 USD (+/- R5 million)
Initial Franchise Fee: Varies Dependant on Size of granted Territory
Thinking about buying a franchise in South Africa but worried about being left to sink or swim on your own? That’s one of the biggest myths around franchise ownership — and according to Cash Converters South Africa, it couldn’t be further from the truth.
Petunia Mokwena, Store Development Manager at Cash Converters South Africa, explains exactly what new franchise owners can expect: from their first day in-store to years down the line. Here’s what aspiring entrepreneurs need to know about running a Cash Converters store, the support system behind it, and whether franchise ownership is the right fit for you.
What Does a Typical Day Look Like for a Franchise Owner?
New franchise owners who succeed tend to have one thing in common: they’re hands-on from day one. Rather than stepping back and letting staff run the show, the most effective owners immerse themselves in daily operations early on — learning how cash flows through the business, how stock moves, and how to keep everything running smoothly.
That means being present for the everyday details: planning out the day ahead, working alongside staff, keeping a close eye on inventory, and building relationships with customers. This hands-on approach gives owners a real, ground-level understanding of their store rather than a theoretical one, which in turn helps them make smarter decisions as the business grows.
It also means staying on top of the fundamentals that keep a store profitable — making sure stock levels match purchasing records, understanding what the local community actually wants to buy, sell, or borrow against, and keeping the buying, selling, and lending processes running without friction.
This combination of hands-on experience and continuous involvement is, in Mokwena’s view, what separates thriving franchise owners from the rest.
A Proven Business Model, Backed by Real Support
One of the biggest advantages of buying into an established franchise like Cash Converters is that you’re not starting from scratch — you’re stepping into a business model that’s already been tested and refined.
Mokwena likens it to baking: if you want a chocolate cake to turn out right, you need a solid recipe, the correct ingredients, and the right method — all followed in order. Skip a step and the odds of failure go up. Cash Converters, she explains, hands franchisees that same tried-and-tested “recipe,” one that’s been fine-tuned for the South African market over more than three decades.
That support doesn’t just show up on opening day and disappear. It’s designed to be age and stage appropriate — meaning the kind of help a brand-new owner needs looks very different from what an owner with 15 or 20 years of experience needs, and Cash Converters structures its support accordingly. The fact that a dedicated Store Development Manager role even exists within the business is proof of how seriously this ongoing support is taken.
Support Before You Even Open Your Doors
Long before a franchisee cuts the ribbon on their new store, they go through a structured onboarding process that includes:
Theoretical training covering the fundamentals of the business
Mock-store training to practice real scenarios in a controlled setting
Live training inside a corporate-owned store, working across every department
This isn’t a crash course — it’s designed to walk new owners through the actual day-to-day processes they’ll be responsible for once they’re running their own location.
Support During Setup and Beyond
Once a franchisee is ready to open their own store, the support continues across every critical launch task: sourcing stock, recruiting staff, preparing the physical store, and capturing inventory correctly from day one.
And it doesn’t stop once the doors open. Franchise Development Managers like Mokwena typically stay closely involved with a new store for around 18 months, or until the business reaches profitability — whichever comes first.
Ongoing Training and Technology Support
Support at Cash Converters isn’t a one-time event; it’s baked into the franchise model for the long haul. Franchisees have access to:
A world-class online training platform with hundreds of learning modules available on demand
Regular in-person workshops and webinars as new needs arise
A point-of-sale system built to guide day-to-day decisions, helping ensure every transaction stays compliant with regulatory requirements
In short, franchisees aren’t expected to reinvent the wheel or guess their way through compliance issues — the systems are built to guide them step by step.
Why This Model Appeals to Career-Changers and First-Time Entrepreneurs
For professionals — especially those coming from corporate or tech backgrounds — considering a jump into entrepreneurship, this blend of independence and structure is a major draw. You get to be your own boss and build something that’s genuinely yours, but you’re not doing it blind. You’re backed by proven systems, purpose-built technology, and a support team that sticks around for the long term.
Is Franchise Ownership Right for You?
If you’re drawn to the idea of running your own business but want the safety net of a proven system, structured training, and long-term operational support, a Cash Converters franchise could be worth a closer look. The model is built to reward owners who are willing to be hands-on, especially in those crucial early months, while giving them the tools and backup to grow with confidence.
Value, generous portions, consistent quality and a brand experience that feels different. Known for its flame-grilled chicken and Mexican-inspired menu, this proudly established brand continues to stand tall in the competitive quick-service restaurant industry.
Flame-Grilled Excellence
At the heart of Mochachos is its signature flame-grilled chicken — smoky, juicy, and bursting with flavour. But the menu doesn’t stop there. Customers can indulge in burgers, schwarmas, burritos, nachos, strips, bowls, and hearty family meals — all designed to keep people coming back for more.
Value That Customers Love
One of the brand’s strongest selling points is its focus on portion size and value. Customers want meals that are satisfying, flavourful, and worth every cent. Mochachos delivers with generous servings, bold sauces, and quality ingredients that create a memorable dining experience.
A Menu for Everyone
Mochachos appeals to a wide audience — from families and students to busy professionals and individuals looking for convenient, filling, and affordable meals. Whether it’s a quick lunch, a relaxed dinner, or a takeaway for delivery, the menu adapts to every occasion.
Franchise Opportunity
For potential franchisees, Mochachos offers more than just a food business — it’s a chance to join a brand with a clear identity, strong customer loyalty, and a proven track record. Built on flavour, quality, consistency, and value, Mochachos provides a franchise model that continues to thrive in a competitive market.
Why Invest in Mochachos?
Recognisable brand identity that stands out
Diverse menu appealing to multiple demographics
Strong customer loyalty driven by flavour and value
Proven franchise model with growth potential
Mochachos isn’t just another fast-food chain — it’s a brand that brings people together through bold, satisfying food and offers franchisees the chance to invest in a business built for success. Find out more here
Gozone Water are specialists in the water industry — from retail refill businesses to automated filling lines, purification, and process water treatment. Our turnkey business model covers bottled water, dispenser refills, custom labels, ice, and juice.
Our Vision We aim to create sustainable entrepreneurs by lowering entry costs through in-house manufacturing and turnkey solutions. Our focus:
Price competitive
Look and quality competitive
Brand competitive
Our Mission To empower entrepreneurs with quality consumables, expert advice, and ongoing support, keeping them ahead of the curve.
Our Values
Honesty
Fair Business
New Tech Development
OUR BRANDS
Bottled Water: Still
Bottled Water: Sparkling, Flavoured
Juice: 100% Fruit Juice, Diary Blend
Water Refills: Alkaline, Tap options (10L–25L)
Ice: Gozone Ice
Alkaline
FRANCHISE SUPPORT
Your Gozone business benefits from:
All components made and assembled by leading water treatment suppliers in South Africa
Access to trusted suppliers with preferential pricing
Comprehensive training in sales, marketing, production, brand building, and financial management
ONGOING SUPPORT INCLUDES:
Social media setup and monthly content creation
Continuous access to Gozone Water Head Office expertise
Preferential supplier pricing
Technical support from our engineers and designers
Marketing package included in license fee
What’s inside the bottle
Our water is carefully purified, filtered, and enhanced to deliver both safety and essential minerals for everyday use.
Mineral composition
pH (25°C): 6 – 8
Total Dissolved Solids: <50 mg/l
Total Alkalinity (CaCO₃): <5 mg/l
Chloride (Cl): 2 mg/l
Sulphate (SO₄): 2 mg/l
Fluoride (F): <0.2 mg/l
Nitrate (N): <10 mg/l
Sodium (Na): 1 mg/l
Potassium (K): <0.5 mg/l
Calcium (Ca): <1 mg/l
Magnesium (Mg): <1 mg/l
Aluminium (Al): <0.100 mg/l
Iron (Fe): <0.025 mg/l
Proudly South African
Our water is proudly produced in South Africa, supporting local communities and maintaining high national standards.
Purified
Filtered through our industry leading 8 – step purification process to remove impurities and contaminants, our purified water is versatile:
Used in medication production
Essential in science and engineering labs
Integral to industrial processes
The primary ingredient in our trademark bottling formula, ensuring consistent quality
SITE REQUIREMENTS
A Gozone Water retail store includes:
Shop Front
•Window branding
•Overhead signage
•1-piece branded counter with display shelves.
•Double door branded fridge
•Some shop fitting
•GoZone Water Point of Sale system
•Cash drawer
•4 A0 clip frames and informational posters
•Serving kiosk branded with energy saving downlights, granite tops,
aluminium support poles, 3 tap stainless steel tap table
•Surgical grade hoses for dispensing
•High quality branded gazebo, shark fin banner.
Shop Back
500lt per hour, 8 step purification process
Prefiltration with carbon and AFM
Mineral reintroduction cartridges
Variable Speed Drive pressure pump
2 gram ozone generator venturi fed
3 stage air dryer
UV light
Storage tanks
Electrical distribution board with soft start electrical components
All solenoids, wiring, fitting and installation
Second 3 tap dispensing table with surgical grade hoses
Starting a business in today’s economy demands more than a single revenue stream. Savvy entrepreneurs are increasingly looking for franchise models that offer resilience, diversification, and digital reach from day one. Cash Converters delivers exactly that — a proven, high value franchise ecosystem built on three powerful income pillars that work together to keep stores profitable regardless of economic conditions.
Three Income Streams, One Powerful Business Model
What sets Cash Converters apart from traditional franchise opportunities is its three-in-one business model. Every franchisee benefits from:
Second-hand trading of household goods and fine jewellery
Secured money lending
Unsecured money lending
This diversification is not accidental — it is structural. When one revenue stream softens, the others provide a buffer. For entrepreneurs evaluating franchise investment, this kind of built-in stability is rare and genuinely valuable. It is the foundation of the Cash Converters high value franchise ecosystem, and it is why franchise partners continue to grow even in challenging markets.
A Digital Advantage That Drives Foot Traffic
One of the most significant competitive advantages within the Cash Converters franchise model is its national online store. Unlike many brick-and-mortar franchise networks that treat digital as an afterthought, Cash Converters has invested in making its online platform a primary driver of revenue and brand awareness.
Adriaan Pieterse, Digital Channel Manager at Cash Converters, explains the evolution: “Our online store has grown from a supporting channel into a major contributor to the group’s sales.” Faster listings and improved product accuracy now allow individual stores to reach customers far beyond their immediate neighbourhoods.
The real value, however, lies in how online and in-store complement each other. Pieterse notes that “online creates the interest, and in-store completes the relationship.” Today’s consumer typically browses and compares online before visiting a physical store. By the time they walk through the door, they already recognise the brand and trust its pricing. This pre-qualified customer journey increases conversion rates and drives sustained foot traffic — a direct benefit for every franchisee operating within the high value franchise ecosystem.
Fine Jewellery: A Premium Revenue Stream Most Franchises Can’t Offer
Perhaps the most distinctive element of the Cash Converters model is its dedicated fine jewellery channel — and the infrastructure behind it.
The company’s Jewellery Processing Centre (JPC) ensures that every piece acquired by a store is professionally assessed, repaired, polished, and — where required — certified by a qualified Gemmologist. The result is certified, refurbished jewellery that looks new but retails at significantly better value than comparable items in traditional jewellery stores.
JPC General Manager Annemarie Genis describes the market response: “It is no longer unusual to sell items of R50,000 and more because customers recognise and identify the value offered.” This premium category is transforming how customers perceive the brand and is actively raising average transaction values across the network.
For franchisees, this means access to a high-margin, high-demand product category that most second-hand retail concepts cannot credibly offer. It is another layer that elevates the Cash Converters offering beyond a conventional pawn or resale model — and a key reason it qualifies as a genuinely high value franchise ecosystem.
Support, Values, and a Framework Built for Long-Term Success
A franchise is only as strong as the support structure behind it. Cash Converters operates with a defined set of values — respect, integrity, collaboration, professionalism, and passion — that inform how the brand supports its franchise partners at every stage.
New franchisees benefit from:
Established operational systems refined over decades
A powerful and growing digital sales channel
Centralised jewellery processing and certification
A multi-revenue model that reduces dependence on any single income source
A nationally recognised brand with high levels of consumer trust
This combination of practical support and commercial diversification is what distinguishes Cash Converters from single-stream franchise models. Franchisees are not just buying a brand — they are buying into a high value franchise ecosystem designed for sustainable, long-term growth.
Is a Cash Converters Franchise Right for You?
If you are an entrepreneur looking for a franchise opportunity with multiple income streams, strong digital infrastructure, and a proven track record across South Africa, Cash Converters deserves serious consideration.
The three-in-one model, the growing online channel, and the premium jewellery offering together create a business environment that is more resilient, more scalable, and more rewarding than most franchise options available today.
