Background
CeX is a multi-award-winning retailer specializing in second-hand technology, gadgets, and digital entertainment. Since opening its first store in 1992, CeX has grown to over 600 stores across the UK, Spain, Ireland, Poland, Portugal, Italy, India, Australia, Malaysia, and Mexico.
CeX buys, sells, and exchanges products across four core categories: Games, Computing, Electronics, and Mobile Phones — over 40,000 product lines in total, across 10 countries. Bespoke, AI-supported pricing tools continuously track supply and demand to set optimal buy and sell prices, keeping CeX competitive against new-product pricing while minimizing depreciation risk. Customers can also check prices online without visiting a store.
The Franchise Opportunity
Building on the success of its Master Franchise in Malaysia, CeX is seeking experienced local partners to develop the brand as Master Franchisees, Area Developers, or Joint Venture Partners.
Preferred (not essential) qualifications:
- Experience managing medium-to-large national retail businesses
- Ambition and financial capacity to grow the brand across multiple outlets
- Strong marketing, sales, and recruitment background, with product knowledge and willingness to complete 6 months’ training in Australia, the UK, or Europe
Franchisor Support
- License: 10-year renewable license with exclusive territorial rights, use of CeX trademarks and systems, sub-licensing rights, and full digital manuals/tools
- Training & Launch: Pre- and post-opening support, site guidance, and online training on systems and operations
- IT: Localized website setup, equipment procurement, email/intranet access, and ongoing IT support
- Design & Build: Turnkey store development with compliance and project management, plus bespoke marketing support
- Commercial: Ongoing management of pricing strategy, performance reviews, stock placement, and new product introductions
CeX also provides a seven-stage training program, backed by online tools, manuals, and assessments, to set franchise owners and staff up for success.
These include
- Sales assistant store placement & online training
- Supervisor: In-store and online training
- Store management: In-store and online training
- Advanced store Management and administration
- Operations management
- franchise management
- Sub-franchise management
Quick Stats:
- Average Monthly Turnover: 84,000 USD per store (+/- R1,4 million)
- Achievable Gross Margins: (34 – 45% grows over time)
- Average Setup Cost: 300,000 USD (+/- R5 million)
- Initial Franchise Fee: Varies Dependant on Size of granted Territory
- Royalty: 5% – 8% dependant on final terms
- Marketing Fees: 1%