Palesa
Palesa
The art and science of beauty
Background
Palesa Skincare was the natural next step for Dr Anton Matthey. He is a qualified medical practitioner and started his medical practice in 1989. He was also has interested in the business and completed an MBL. With his wife, a qualified somatologist, they started The Aesthetic Clinic Waterkloof in 2009. He travelled extensively and received international training and experience in the aesthetic and beauty industry. Whilst doing this they also expanded The Aesthetic Clinic group to 8 clinics across Gauteng, Limpopo and Mpumalanga.
Due to the success of these clinics and by diversifying by importing state-of-the-art aesthetic and body shaping equipment. It was a natural progression for Dr Matthey to see the potential of, yet again, diversifying and growing the aesthetic and skincare industry by developing the successful business model for Palesa Skincare.
The Palesa Skincare team is excited to share this unique opportunity in a fast-expanding market with franchisees.
The concept under the spotlight
The Palesa Skincare concept is unique in that they specialise exclusively in providing beauty and body shaping services to ladies with a darker skin tone. They will therefore specialise in products and body-shaping services uniquely suited to their skins’ requirements, utilising Dr Matthey’s vast experience. Therefore, Palesa Skincare will be a destination shop in a mall, offering access to unique skincare products and services, as well as professional medical support. All Palesa’s aesthetic artists undergo professional training and will assist you in letting your inner beauty shine.
Some of the services that will be on offer at Palesa Skincare are Lamelle facial treatments, Lamelle chemical peels, DermaPen, IPL skin rejuvenation, DMK treatments, grooming, hand and feet treatments, hair removal, Mesoskin electroporation, waxing and epil-free, electrolyses, as well as body shaping. With the rapidly expanding skincare and aesthetic market, shows there is a significant demand available for specialised service providers, though limited attention is demonstrated from existing aesthetic businesses for darker skin tones. This would make Palesa a pioneer in this niche section.
The franchisee obtains the exclusive rights to the brand and intellectual property within a specific, demarcated, geographic area. In this demarcated area the franchisee may sell Palesa Skincare’s range of products and services from the pre-approved premises and location.
Franchisor support
The unique products and services provided by a Palesa franchise would require appropriate specialised sales, product, service and equipment training. Although general management skills are not unique, training will be provided in the specific and unique “Palesaway of doing things” to ensure a consistent customer experience. Specific training will be provided by the Franchisor on customer service skills; technical product and equipment training; general management skills and complying with the Palesa-value-system and operations. There is an initial training period of two weeks. Training comprises theoretical, as well as practical aspects of the business, accounting software, operations, customer relations, administration, etc. training takes place at a venue of the franchisor’s choosing. During training the franchisee shall be responsible for their own accommodation.
Ongoing training will also be provided from time to time to stay abreast of developments and changes within the industry.
Do you fit the profile?
Although an applicant should have all the business characteristics it would be beneficial if the franchisee have a passion for the beauty industry and helping people to create and maintain the own beautiful self in safe professional environment.
The candidate should have:
- exceptional managerial skills,
- self-discipline, performance-motivation and commitment,
- a positive attitude, energy and drive,
- excellent interpersonal skills,
- a vision to grow the business, and the ability to always put the customer first,
- the ability to identify customer needs and make customer service excellence top priority,
- good administrative skills, and the ability to achieve sales budgets