Chem-Dry South Africa is flourishing

The southern African branch of the globally recognised Chem-Dry carpet cleaning franchise has enjoyed enormous success over the past 26 years, extending its footprint across all nine provinces and into sub-Saharan Africa. Boasting a handful of prestigious international awards, Master Franchise owner and CEO Casper Steenkamp expands on how Chem-Dry South Africa has flourished, firmly establishing themselves as the preferred carpet cleaners in the local market.

Headquartered in the popular holiday village of St Francis Bay in the Eastern Cape, Chem-Dry South Africa has proved itself a brand to beat, with a full suite of professional carpet and upholstery cleaning services backed by best-in-business cleaning solutions and state-of-the-art equipment.

Casper says that much of the franchise’s local success is grounded in its solid backing by a globally competitive cleaning name, while internationally issued training manuals and programmes ensure that all franchise operators and staff are kept up to date with cutting edge carpet cleaning techniques.

“Cleaning methods such as Chem-Dry’s Hot Carbonating Extraction (HCE) process interest health conscious households,” explains Casper, adding that this propriety cleaning process has proved to eliminate over 98 percent of common house dwelling allergens.
A recent indoor air study conducted by a leading independent air quality laboratory in the USA showed that Chem-Dry’s HCE cleaning process significantly reduced the level of allergens and bacteria in a home, particularly common irritants such as cat and dog dander and dust mites. In addition, when the HCE process was combined with a Chem-Dry sanitizer, it was found to remove an average of 89 percent of airborne household bacteria.

Adding to this appeal are Chem-Dry’s green cleaning solutions that are environmentally friendly and non-toxic, as well as water-wise. “Chem-Dry’s carpet cleaning process uses 80 percent less water than typical steam cleaning. Besides eliminating excessive water usage, this also allows carpets to dry faster,” says Casper.

Chem-Dry South Africa currently has well over 50 franchises located across southern Africa and carefully develops each region to ensure adequate market penetration without the risk of over-saturation. Casper says the company only selects the best possible franchisees to represent their brand, with a recruitment process that includes personality profiling to safeguard the company’s high standards and maintain excellent working relationships with clients.

In return franchisees are afforded full technical training and support from Chem-Dry’s head office in St Francis Bay and access to some of the world’s leading carpet and upholstery cleaning machinery and solutions.

“Any Chem-Dry franchisee is assured of backing by a global reputation that simply can’t be matched,” enthuses Casper, adding that Chem-Dy has a deep commitment to maximizing investment in their brand through research, innovation and product development for revenue-generating opportunities for their franchisees.

The Eastern Cape head office also offers all franchisees regular training sessions and hosts conferences where ideas and knowledge can be swopped with others. Ongoing staff training, machinery and chemical support, newsletters, marketing support, courtesy calls, and apps for digital platforms complete the comprehensive backing package.

Chem-Dry currently stands as the largest cleaning organisation in South Africa and adheres to a Master Franchise model whereby the Master Franchisee owns the rights to the brand within a territory and is responsible for developing the brand by selling the business to sub-franchisees.

All new franchisees are expected to undergo an intensive four-day training programme as well as an on-the-job training week with an existing franchisee before commencing their own operations. Sectors that can be serviced include residential, commercial, healthcare, industrial and the hospitality industry.

Various franchise opportunities are currently available within the southern African region and interested parties can visit Chem-Dry South Africa Head Office for further information.

Chem-Dry is the world’s leading carpet and upholstery cleaning service providers with a network of more than 3,500 units in 50 countries serving over 10,000 homes a day worldwide. The company has been ranked the number one carpet cleaning franchise by Entrepreneur magazine for 27 consecutive years and featured in the magazine’s Top Home-Based Franchises list among the top 10 concepts for 19 consecutive years.