Over the years, sign production has evolved from services limited in terms of personalised custom work to an era with improved computerised technology and software. Understanding the importance of brand awareness and the effect it has on the bottom line, Signarama brings cost-effective signage and branding solutions to the market.

In line with the full-service sign store concept originated by its founders, all Signarama outlets offer the full spectrum of custom sign-making services, including banners, electronic scoreboards, light boxes, vehicle lettering and window graphics. Whether it is one sign or hundreds, temporary banners or permanent monument signs, customers benefit from Signarama’s world-class signage experience.

The Signarama team carefully researches every proposed site, analysing factors such as traffic patterns and client potential. Visibility, accessibility, competitor analysis and the proximity of business and commercial enterprises are critical considerations in determining site suitability.

In a typical Signarama outlet the owner-operator will be supported by a graphic designer, a product assistant and a client account specialist.

As a member of a global organisation, Signarama franchisees benefit from an existing and established support system. From the support and operations office, the franchisor’s skilled staff provide assistance with everything from day-to-day location management to training and business development.

New franchisees attend a 2-week training course at their state-of-the art global Head Office training facility, followed by two weeks in-store training. While signage-specific training is a major component of the programme, it also incorporates the many varied aspects of successful business management.

Signarama invites applications from entrepreneurial, would-be business owners who want to run and manage their own business in this high-energy environment. No prior signage experience is required, but sales and marketing experience will be advantageous.