Naked Coffee
Producing the perfect cup
Background
Founder, Victor Barbosa, and his business partner were presented with a branding proposal from a bespoke agency. They were assisting them to connect their clothing business to a new coffee concept that they had envisioned.
The word “naked” was repeated in parts of the proposal, which stuck out, as it represented the rawness and beauty of what the co-founders were setting out to achieve. Their vision was to focus on the beauty of coffee and producing the perfect cup. A couple of weeks later they started a barista training course where they discovered that using “naked porter filters” was a method of extraction used by select third-wave coffee shops. That’s when it clicked. They had found the perfect name!
The concept under the spotlight
Currently, there are 6 outlets, of which one is franchised. They include the following stores:
- 5 in Gauteng
- 1 in Western Cape
The opportunity
Owning a Naked Coffee franchise means having access to a premium branded restaurant with a strong focus on coffee and high-quality food. Two formats are available:
Flagship format (Model A) High Street/Mall Location Stores
- 100 m² – 150 m²
- R5 million setup cost (shopfitting only)
- R300 000 initial fee
- 60 m² – 100 m²
- Mall pop-up or small store
- R2,5 million setup cost (shopfitting only)
- R200 000 initial fee
Franchisor support
Initial support
- Assistance with location– determine ideal location/site
- Project management of launch – assistance with store design, lease negotiation
- Training: Franchisee and staff
- Marketing launch of new franchise – content, media, launch event
Ongoing support
- Access to operations support
- Ongoing training
- Quality checks – mystery shopping and customer surveys
Franchise Information
Establishment cost (range):
Upfront Fee:
R 200 000 - R 300 000
Total Investment Amount:
The total investment will vary according to the size and format of the stores, the investment range is approximately
R2 500 000 – R5 000 000
Royalty:
7 % of monthly sales
No marketing fee is payable, but the franchisee is expected to spend 1% of monthly sales on local marketing.
Areas available
Naked Coffee currently has opportunities available in Johannesburg and the Western Cape
If you require more information regarding this franchise, please contact us.