Morelli's Gelato & Espresso
Morelli's Gelato & Espresso
Awake the child in you!
Background
In 1907, Giuseppe Morelli arrived in England and started selling homemade gelato from the back of his bicycle, eventually arriving at the bustling English seaside resort of Broadstairs.
Over the next three generations, the Morelli family opened their first ice cream parlour in Broadstairs near the site where Giuseppe’s bicycle had originally stood. The Morelli business expanded locally, regionally and nationally into a successful coffee chain and, finally, by Marino Morelli and his daughter Bibi, into a magnificent ice cream parlour in the world-famous Harrods store, delighting customers for the next decade.
In 2003, Bibi Morelli, the 5th generation business leader, launched Morelli’s Gelato as a luxury ice cream franchise business. Morelli’s Gelato has since opened successful stores in Europe and the Middle East, and it is now expanding in the Far East and the Americas. As a family business since 1907, it is historic yet timeless.
Our brand is aspirational, combining affordability at our entry price points with exclusivity in our spectacular sundaes, unique flagship locations and stylish store designs. Exclusive yet inclusive, we offer something special for everyone. Our goal is to bring the best fresh gelato to our customers worldwide and for the nostalgic pleasure of ice cream to awaken the child in everyone.
Our international expansion includes our stunning Dubai Mall flagship store near the fountains. In addition to fresh gelato served as scoops and retro dessert sundaes, we serve coffees, teas, hot chocolates and milkshakes, hot fresh waffles and crepes with a delicious range of toppings, cakes and sweet treats.
The concept under the spotlight
This is a master franchise opportunity for the rights to expand Morelli’s brand in South Africa. The licensor seeks an individual or group with the capital and resources to take on this challenge. Area franchises are also available.
Benefits of being a franchisee
● Affordable indulgence – a premium product with an accessible entry price point.
● Differentiated and luxury brand specialising in exclusive and prestigious locations worldwide.
● Designer destination caffè or kiosk in an island or corner location.
● Premium all-day dining offer (caffè).
● Stylish Italian store design.
● Local and tourist appeal.
● Loyal and discerning customer base.
● 100-year heritage yet still contemporary.
● BEST IN CLASS
FLEXIBLE STORE FORMATS
● High visibility and high footfall locations in premium retail environments and island or corner sites.
● 13-190 square metre units
● Flexible Cafè or Kiosk store formats.
● Standard electrical supply, water supply and drainage.
● Clean use: no gas supply, no smells, extract or naked flames.
● ‘One stop’ shop fit solution.
Franchisor support
Morelli's has a strong focus on brand and corporate standards, and will assist franchisees with marketing collateral.
The training curriculum includes in-store training that is compulsory for the franchise owner and all staff members.
The franchisor is available for support and will conduct regional visits.
Do you fit the profile?
Morelli's is looking for franchisees with the passion and capacity required to build a successful business in South Africa.
Leadership skills and an understanding of customer service delivery and brand integrity is vital.