Chem-Dry – Success in Simplicity

Chem-Dry’s philosophy of keeping it clean, green and simple has proved highly successful with the ingenuous power of zero-harm carbonation changing the carpet cleaning paradigm forever. Over the years the company’s unique cleaning solution has been eagerly embraced by consumers, firmly establishing Chem-Dry as the most innovative and largest carpet cleaning franchise in the world.

As part of this global organisation Chem-Dry South Africa , together with its regional franchises, has grown from strength to strength as franchisees quickly realise the benefits of the brand and the financial freedom the organisation affords. Franchising is widely considered one of the most successful business formats and, coupled with their outstanding international reputation, Chem-Drysets a solid foundation from which franchisees can prosper. South Africa’s Master Franchisee elaborates on some of the benefits of becoming a Chem-Dry franchise partner.

An international franchise community
Chem-Dry South Africa is a full member of the Franchise Association of South Africa (FASA) , committed to the ethical standards laid down by the international franchise community. As such franchise owners are guaranteed of full backing and support on a national as well as international level.

Comprehensive training and on-going support
New franchisees receive full on-site training at Chem-Dry SA’s headquarters in St Francis Bay, Eastern Cape. This ranges from the technicalities of cleaning carpets and upholstery and the uses of Chem-Dry products through to effective communication with clients, data control and consistency, and various training manuals and media. Training takes place over 3-4 days and includes accommodation. In addition, support from Chem-Dry South Africa as the Master Franchisee is always available and all franchisees have full access to the Chem-Dry University, offering technical, financial and marketing on-line courses.

Capitalise on an evergreen business
International trends show that even during periods of economic downturn there remains a stable and constant demand for floor cleaning services. Over the past 40 years this evergreen demand has assisted entrepreneurs around the world become successful Chem-Dry franchise owners. “The stability of the floor-cleaning industry is a major reason why Chem-Dry is a perennial favourite for people looking to own their own business,” says South Africa Master Franchise owner Casper Steenkamp.

Realistic start-up costs
Versatile entry options give potential Chem-Dry franchisees a range of choices that can be tailored to suit individual budgets. After paying an initial franchise purchase fee, franchisees can choose from various equipment cleaning and promotional packages. No royalties are charged, and franchisees are only required to pay a nominal monthly service fee covering administrative expenses such as processing orders and head office structure maintenance.

A name synonymous with superior cleaning
Chem-Dry South Africa was established in 1993 and is the largest carpet cleaning organisation in the country. Over the years Chem-Dry’s name has become synonymous with superior carpet cleaning and there is wide national recognition of the brand. Often, therefore, little more than strategic advertising is needed to attract customers who are already familiar with the powerful cleaning potential Chem-Dry provides.

A world-leading carpet cleaning concept
The Natural® is Chem-Dry’s patented cleaning solution that is powerful, water-wise and environmentally friendly. Its success lies in its simplicity of using a combination of heat and carbonation to effectively lift deep-rooted dirt to the surfaces of carpets, curtains and upholstery where it can be easily removed. The process uses minimal water, resulting in fast during times and reducing the risk of mould and bacteria growth, and leaves no soapy, dirt attracting residue. The result is a cleaner, greener, healthier household that can significantly reduce symptoms associated with hay fever and allergies.

Back-up cleaning support
The Natural® is complimented by a full range of carpet and upholstery cleaning applications. These include stubborn stain, spot and pet odour removal, fabric protection, dust mite anti-allergen and carpet deodorisers. These consumer products help customers keep their homes clean and healthy in between professional carpet cleaning appointments, giving Chem-Dry franchisees the ability to offer clients a full suite of professional, as well as DIY, cleaning solutions.

Join the Chem-Dry family
Entrepreneurs looking for flexibility and independence can contact Chem-DrySouth Africa to enquire about available franchise opportunities in all regions of the country. The organisation currently has over 60 franchise outlets throughout southern Africa including Namibia, Zimbabwe and Botswana, with a focus on continued growth and development. Grahamstown, King William’s Town, Mthatha, Richards Bay, Kimberly, Newcastle and various suburbs in Gauteng, as well as Walvis Bay, are some of the areas where franchise opportunities now exist, with their strategic locations preventing market saturation of a specific region.

For further information about becoming a Chem-Dry franchise owner please contact:
Toll Free:- 080 243 6379
eMail:- operations@chemdry.co.za
Web:- www.chemdryfranchise.co.za
Phone:- 042 294 1689
Fax:- 042 294 1228