CO54 Taste Holdings
COVER STORY
FRANCHISE OPPORTUNITIES GALORE!
By Staff Writer • March/April 2017 • Issue 54
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We showcase franchise opportunities from the Taste Holdings Food Division — Maxi's, The Fish & Chip Co and Domino's Pizza.
DOMINO’S PIZZAHOT, FAST & FREE DELIVERY
The Domino’s vision is to expand its store base and become the number one pizza delivery company in the country.
Domino’s Pizza is the world’s leading pizza delivery chain both in store number and unit sales. Ranked amongst the world’s top restaurant brands, Domino’s has been offering customers globally a slice of pizza heaven since 1960. With over 10,800 outlets in 70 countries, Domino’s delivers more than one million pizzas across the globe every day.
Under license to Taste Food Franchising (Pty) Limited, a division of Taste Holdings Limited, the first Domino’s Pizza store in South Africa opened in 2014. Now with over 80 stores, Domino’s Pizza is delivering their delicious pizzas to customers across the country.
The Domino’s key differentiators in the South African market rest upon three pillars — the brand’s global expertise and heritage, their in-store difference, and technology leadership.
PIZZA YOUR WAY TO SUCCESS
The Domino’s Pizza economic model is built on strong cash-on-cash returns. Their industry-leading technology platform enables online ordering, direct email marketing, cost controls and store management. Service excellence is a key driver for the business, with aspects such as their ‘FREE delivery in 30 minutes’ promise and the in-store ‘pizza theatre’ concept being integral to their operations. Lastly, the Domino’s industry-leading technology platform has enabled the rapid introduction of innovations such as online ordering and the Pizza Tracker®, which is available both on the web and the Domino’s Pizza mobile app.
THE DOMINO’S WAY
Franchisees and managers complete an intensive 5-week induction course covering the business and operations of a Domino’s outlet. The course addresses such aspects as stock management, basic business skills, finance, store administration, human resources, point-of-sale training and marketing.
In supporting its franchisees, Domino’s Pizza draws on the extensive experience of its knowledgeable local and international management teams. Locally, their corporate operations employ 500 people — from head office management support staff to store managers and team members. Franchise outlets have a collective staff complement of over 800 people.
Each store has a dedicated franchise consultant who performs regular store visits to assess the business performance and provide assistance and support in areas that require attention. Regional operations managers and trainers provide ongoing product and on-site training.
Franchisees also have access to an experienced marketing team who facilitates and assists with local marketing initiatives. Domino’s employs a number of different channels to bring their marketing to life including radio ads, in-store material, outdoor wobble boarding, SMS messages to their customer base, and digital marketing such as social media.
In addition, representatives from Domino’s Pizza International visit the market on a regular basis, leveraging international best practice to support and advise the local Domino’s operation.
THE FISH & CHIP COFRESH, HOT & A LOT
The Fish & Chip Co offers fresh franchise opportunities.
The Fish & Chip Co was established in 2009 to address the market need for a solid business opportunity that provides customers with a winning value proposition. What started as a small business eventually grew into a brand that had South Africa wanting more of the freshest fish and chips. Taste Holdings Limited acquired the brand in 2012, and under the stewardship of the experienced Taste team, The Fish & Chip Co franchise business has cemented its position as one of the leaders in the fish and chip segment of the market.
Attesting to the popularity of the brand, The Sunday Times Top Brands Awards 2015 survey rated The Fish & Chip Co as the top fish brand in South Africa’s fast food sector.
AIMED AT A GROWING INCOME GROUP
Offering good quality, affordable food aimed at lower to middle income consumers, The Fish & Chip Co has built a reputation for serving generous portions of the freshest and tastiest fish and fresh-cut chips at affordable prices.
A HOT OPPORTUNITY
“At The Fish & Chip Co, we believe that franchisees and their employees are the most important people in the organisation. This philosophy and its execution is our competitive advantage.”
With empowering franchisees to build and operate successful enterprises as their ultimate goal, all franchisees are require to complete a 5-day training programme that covers day-to-day operations, staffing, stock control, marketing and management skills. In addition the franchisor assists applicants with identifying suitable sites and, if necessary, even assists in preparing their finance applications.
BECOME A FRANCHISEE
The Fish & Chip Co offers one of the lowest set-up costs in its market (R699 000 including VAT) as well as low fixed royalties and a quick return on investment. A successful business is driven by a hands-on individual who understands the importance of superior service delivery, is passionate about people and is willing to commit to a long-term plan that will yield results.
MAXI’SMORE THAN JUST A MEAL
Maxi’s is a well-established casual dining restaurant format serving breakfast, lunch and dinner. The brand is family-friendly with a menu that offers classic comfort food.
Maxi’s was founded in Pretoria in 1993 by an entrepreneur who saw an opportunity in the market for a family restaurant franchise offering a menu selection that includes something for everyone. Maxi’s is a well-established casual dining restaurant format serving breakfast, lunch and dinner with a menu that offers classic comfort food. The brand is family-friendly, highly recognisable, fast-growing and decidedly competitive.
MORE THAN JUST A BUSINESS OPPORTUNITY
The Maxi’s business model offers franchisees a choice between a sit-down restaurant with full table service and a smaller take-away option with limited seating and a menu offering conducive to the take-away market. Concession areas in malls are ideal locations for full service restaurants offering seating for between 80 and 200 patrons and which typically occupy between 160 to 300sqm. Take-away outlets require only 100sqm and are well-suited to garage and forecourt sites.
Maxi’s franchisees receive ongoing support from a dedicated team tasked to optimise the profitability of the outlet. The franchise team assists applicants in creating a business plan for their store and supports franchisees with the implementation of local store marketing plans to maximise turnover and profitability.
New franchisees and managers attend an intensive training programme with a curriculum that includes an introduction to franchising, stock management, basic business skills, finance, store administration, human resources management, point-of-sale training and marketing. To ensure their complete understanding of the operational aspects of the business, franchisees and managers are also required to complete the training programme for kitchen and front-of-house staff.
MORE THAN JUST A MEAL
The Maxi's menu incorporates a wide variety of made-to-order meals, from an extensive and unique breakfast selection, served all day, to lunch and early dinner options as well as a kid’s menu. Maxi’s outlets also have the option of offering a Halaal menu.
BECOME A MAXI’S FRANCHISEE
A successful business is driven by a hands-on individual who understands the importance of superior service delivery, is passionate about people and is willing to commit to a long-term plan that will yield results. The average set-up cost for a Maxi’s outlet is R1,5-million with an owner’s contribution requirement of 50%.
Contact Zelneri van Zyl on +27 11 608 1999.